Overview of the role:
• Marketing Strategy, plan & implementation
• Management of:
- Experiential projects, sponsorships/ partnerships - planning and strategy implementation.
- Social media strategy development and implementation, separately for each business - relevant to the brand positioning to maximise engagement, opportunities, and loyalty
- Agency partner relationships
• Coordination of:
- Public Relations planning and execution
- CRM communication across the customer journey
- In conjunction with the Performance management team, responsible for supporting the businesses in the development and implementation of their digital strategy including the execution, maintenance and optimising of all digital plans
What you will do:
• Marketing Strategy, plan & implementation
- Define and develop the annual marketing strategy in alignment with the business’ objectives
- Design the corresponding communications plan in accordance with the approved strategy
• Brand Management
- Develop a strategic direction plan for brand’s association with external/internal stakeholders (AFA brands, external but relevant businesses) as part of the wider experiential strategy.
- Work with the heads of each business and central PR team to develop the appropriate communication & PR strategies.
• Social Media Management
- Development and strategic steering of the brand social media strategy in line with the wider marketing and business goals
- Development and management of “always-on” brand and product social content complimenting ongoing campaigns and brand positioning
- Integration and implementation of social media into all brand activities, both physical and virtual.
• Digital:
- Coordinate cross functionally with internal teams to manage:
- Individual business websites to ensure compliance to brand standards, tonality, and communication direction
- Digital media planning & performance
- CRM communications to ensure efficiencies of outbound marketing initiatives
• Campaign and Agency management
- Active participation in all campaign planning, management, and implementation across the agency ecosystem.
- Active participation in agency partner management with marketing colleagues and attendance of all agency status sessions.
• Analytics & Reporting
- Development and implementation of regular reports, in cooperation with business head and central marketing team, focusing on brand performance in the experiential and digital spaces.
- Delivery of a quarterly “insights” report focusing on brand performance in the responsible domain for the previous quarter - aimed at providing tangible recommendations towards “future plans” to meet both brand and business goals.
Job Details
| Posted Date: | 2023-07-25 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing and PR |
| Company Industry: | Accounting |
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