An exciting opportunity awaits! We're seeking a dynamic Brand Manager to join a top regional F&B client in Riyadh.
You'll report directly to the Marketing Brand Manager, lead a small team, and play a key role in building brand awareness, boosting customer engagement, and ensuring a consistent brand message across all marketing channels.
- Develop and implement comprehensive brand strategies that align with the company’s goals.
- Conduct market research to understand consumer behavior, preferences, and trends within the restaurant industry.
- Define and communicate the brand's unique value proposition and positioning in the market.
- Ensure consistency in brand messaging, visuals, and tone across all platforms, including digital, print, and in-restaurant experiences.
- Oversee the design and production of marketing materials, ensuring they adhere to brand guidelines.
- Collaborate with the creative team to develop and refine brand assets like logos, packaging, and promotional materials.
- Plan and execute integrated marketing campaigns to promote new menu items, seasonal offerings, and special events.
- Monitor and analyze the performance of marketing campaigns, adjusting strategies as necessary to achieve objectives.
- Coordinate with digital marketing teams to optimize online presence and engagement, including social media, email marketing, and the company website.
- Develop strategies to enhance customer experience and loyalty through brand initiatives.
- Manage customer feedback channels and use insights to improve brand perception and customer satisfaction.
- Create and manage loyalty programs, promotional offers, and other initiatives to drive customer retention.
- Collaborate closely with restaurant operations teams to maintain brand standards across all locations.
- Liaise with external agencies, vendors, and partners to execute marketing initiatives.
- Provide guidance and support to franchisees in implementing brand strategies at the local level.
- Develop and manage the brand marketing budget, ensuring cost-effective allocation of resources.
- Track and report on KPIs related to brand performance, including brand awareness, customer satisfaction, and sales growth.
- Perform regular brand audits to evaluate the success of branding initiatives and pinpoint areas for improvement
Job Details
| Posted Date: | 2024-09-20 |
| Job Location: | Saudi Arabia - Riyadh |
| Job Role: | Marketing and PR |
| Company Industry: | Catering, Food Service, & Restaurant |
Preferred Candidate
| Career Level: | Mid Career |
| Gender: | Male |
| Nationality: | Saudi Arabia |
| Degree: | Bachelor's degree |
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