Job Purpose
Responsible for enhancing sales performance and operational effectiveness within the COOP channels through targeted sales initiatives, effective stock management, adherence to merchandising standards, and leadership of a dynamic sales team.
Key Roles and Responsibilities
Strategic Planning and Execution
- Contribute to the development of the annual business plan by incorporating new opportunities, strategic insights, and foundational ideas based on a deep understanding of the market.
- Continuously refine sales targets and strategies based on thorough market analysis and brand performance metrics.
- Work closely with the marketing team to craft and execute promotional strategies that enhance brand visibility and drive sales, such as on-pack offers and display innovations.
- Oversee the monthly budget implementation, track expenditures, and generate budget spending reports.
Sales and Performance Management
- Design and implement precise sales targets by outlet and brand, taking into account the dynamics of the market.
- Analyze daily sales reports (DSR) by customer and by salesman to monitor sales activity and make data-driven adjustments.
- Manage compliance with merchandising standards to ensure abidance by planograms, pricing, shelf space, cleanliness, etc.
- Provide feedback and strategic adjustments to the sales teams to enhance sales performance continually.
- Maintain vigilant oversight of coop stock levels to manage inventory turnover effectively, and coordinate with the brand manager on promotions and stock aging.
- Follow up with the Distribution Team regarding the placement and delivery of orders.
- Follow up with the finance team regarding A&P costs as well as collections of receivables.
- Ensure sales representatives execute the new product listing process as per contract requirements.
Route Planning and Field Operations
- Develop and manage the route planning for all sales representatives to ensure comprehensive market coverage and efficient use of resources.
- Conduct regular field visits to guide and support the sales team, ensuring high standards of contract visibility, product listings, and outlet cleanliness.
- Provide direct field support when operational challenges arise, ensuring that all salesmen have the guidance and support needed to overcome obstacles.
Negotiation and Relationship Management
- Support negotiations for contracts and agreements, ensuring compliance and securing favorable terms for the company.
- Offer insights during negotiation processes to maximize product visibility and sales terms.
- Maintain strong relationships with internal teams and external partners to facilitate smooth operations and adherence to agreements.
Team Leadership and Development
- Evaluate team capabilities and match sales representatives with outlets that best suit their strengths to optimize performance.
- Lead daily meetings to set goals, discuss operational updates, and ensure alignment with broader business objectives.
- Organize regular training sessions for merchandisers to maintain high-performance standards and deep product knowledge.
- Assess the performance of new hires after their probationary period to ensure they meet company standards in alignment with the HR Department.
- Conduct semi-annual performance appraisals for the sales team in alignment with the HR department.
- Perform ad-hoc and other duties related to the job as assigned by the Direct Manager.
Job Details
| Posted Date: | 2024-08-01 |
| Job Location: | Kuwait |
| Job Role: | Sales |
| Company Industry: | FMCG |
Preferred Candidate
| Gender: | Male |
| Nationality: | United Arab Emirates; Bahrain; Djibouti; Algeria; Egypt; Iraq; Jordan; Comoros; Kuwait; Lebanon; Libya; Morocco; Mauritania; Oman; Palestine; Qatar; Saudi Arabia; Sudan; Somalia; Syria; Tunisia; Yemen |
| Degree: | Bachelor's degree |
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